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Primary logo
Secundary logo + brand mark
Menu desserts / dezerty
Primary logo
1/5
Secret Lake Tea Room
"Secret Lake Tea Room" is a stylish historic tea room with a location in the English countryside. In addition to traditional dishes, it offers a three-course tea menu, served after lunch. All can be enjoyed surrounded by stunning scenery and 11th century architecture.
The aim of logo is to be stylish, luxurious, with a nod to history and targeting a clientele with an interest in history and gastronomy.
In the Secret Lake lettering, I worked with the classic Marion script font. To give it a specific, mysterious feel, I modified the characters to give it an elegant understatement.
I created a reference to the surrounding nature with a water feature using a deep emerald green, contrasting with a soft powder pink and water lily illustration.
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