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OM life

OM life offers yoga and yoga therapy services, focusing primarily on a more demanding clientele, preferring individual approach.

Client's vision was a modern, luxurious logo that combines the theme of growth and flow with airiness and lightness. 

Linking typeface in one stroke with theme the leaf represents the idea of fluidity, the flow of life. Leaf intersects circular motif to grow: dynamics of cyclicality and growth from established patterns of thinking and acting.

Spontaneous and dynamic font is balanced out by clean sans serif font. The dynamism of the logo is balanced by the circle that encloses it and gives it form.

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