Jak na drápky  provides dog grooming training without unnecessary stress or fear. It offers information and tips on social media, as well as education via seminars and courses.

Our collaboration began with the creation of a logo with a dog claw motif, and we later followed up with the creation of a logo manual and a more cohesive visual identity needed for a social media and web presence.

The target group is mainly active middle-aged women, so the brand style needed to balance playfulness and friendliness with professionalism and maturity. Bright colours and soft elements (curves, illustrations) are balanced by minimalism and muted shades. I added decorative and functional elements to the logo variations, providing plenty options for effective visual communication.