The EL Gato (Spanish for cat) brand offers temporary tattoos and face painting not only in the style of the Mexican Day of the Dead. Their services are suitable for family and children's parties and, of course, also for Day of the Dead or Halloween.

El Gato needed to create a distinctive visual style that combines a dark aesthetic with playfulness. The goal is to appeal to both children and children in adult bodies!

At the heart of El Gato's aesthetic is a bold illustrated cat skull logo in a Day of the Dead style, complete with decorative typeface. I've balanced the bold theme and imagery with a softer colour palette, but one that still resonates with the overall aesthetic of the brand. For greater variation of use, I complemented the visual identity with a playful illustrated pattern that can be variably applied to El Gato promotional materials and merch.